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Practice real situations.
Not scripts
Focus on the high-stakes scenarios that affect revenue and customer satisfaction.
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Book Rate 26.55%
The Safety-Concerned Homeowner
Stop wasting time, money and leads. Save salaries, lead costs, and management time by getting your reps trained 20X Faster.
Rep Lab turns your reps into experts by creating scenarios where reps can hone product and company knowledge.
Watch your reps visibly improve with our AI coach and scorecards that show you how they are improving over time.
"Before RepLab, our training quality was a regional coin flip. Now, every rep practices and scores against the same high bar. We've seen a measurable reduction in lead cost-per-sale because our conversion rates are finally consistent."
- VP of Training, NHR
Replab is the most entertaining sales technology I have explored. Battle AI Buyer Bots to book that future opportunity! If you have not played with the demo would strongly recommend role playing. The Cold Calling webinar tomorrow with James will be epic!
Marcus
The moment I saw the Manager Dashboard analytics, I was sold. I can instantly pinpoint if price objection handling is weak in Atlanta versus Dallas. It's the only way to truly scale a coaching culture.
Elijah
I used to get nervous when homeowners brought up their insurance claim number. Now? I jump into the 'Insurance Nightmare' scenario five minutes before my appointment. I’m sharp, confident, and ready for whatever comes. It’s my secret weapon.
Sienna
We cut our new hire time-to-quota by 20 days using RepLab. The speed and volume of practice is unparalleled. It's the only platform that makes high-volume training feel personal and instantly rewarding. Massive ROI potential here!
Lila
This isn't just about sales; it's about service excellence. Our CSRs use RepLab to handle de-escalation scenarios. We’ve seen a measurable dip in negative reviews because our team is now totally unflappable on high-stakes calls. Fantastic compliance tool!
Aiden
I finally have data to back up my coaching! I can tell a rep, 'Go work on your financing pitch, your RepLab score is weak here,' and they know exactly what to do. It brings immediate focus and accountability. Best tool purchase this year.
Brooklyn
Forget generic AI. The fact that RepLab's AI is trained on home service objections makes all the difference. When the bot argues about deductibles or material choices, it feels real. I walk into meetings 10x more prepared.
James
We needed a solution that guaranteed pitch consistency across our 12 branch locations. RepLab's Custom Scoring feature is a game-changer. We upload the official company scorecard, and the platform enforces it. Total standardization unlocked.
Robert
Stop wasting your sales meeting time on role-playing! Use that time for strategy and use RepLab for practice. It’s automated, instant, and the scoring is far more objective than any manager could be. It frees up my time massively.
Sam
Replab is the most entertaining sales technology I have explored. Battle AI Buyer Bots to book that future opportunity! If you have not played with the demo would strongly recommend role playing. The Cold Calling webinar tomorrow with James will be epic!
Marcus
The moment I saw the Manager Dashboard analytics, I was sold. I can instantly pinpoint if price objection handling is weak in Atlanta versus Dallas. It's the only way to truly scale a coaching culture.
Elijah
I used to get nervous when homeowners brought up their insurance claim number. Now? I jump into the 'Insurance Nightmare' scenario five minutes before my appointment. I’m sharp, confident, and ready for whatever comes. It’s my secret weapon.
Sienna
We cut our new hire time-to-quota by 20 days using RepLab. The speed and volume of practice is unparalleled. It's the only platform that makes high-volume training feel personal and instantly rewarding. Massive ROI potential here!
Lila
This isn't just about sales; it's about service excellence. Our CSRs use RepLab to handle de-escalation scenarios. We’ve seen a measurable dip in negative reviews because our team is now totally unflappable on high-stakes calls. Fantastic compliance tool!
Aiden
I finally have data to back up my coaching! I can tell a rep, 'Go work on your financing pitch, your RepLab score is weak here,' and they know exactly what to do. It brings immediate focus and accountability. Best tool purchase this year.
Brooklyn
Forget generic AI. The fact that RepLab's AI is trained on home service objections makes all the difference. When the bot argues about deductibles or material choices, it feels real. I walk into meetings 10x more prepared.
James
We needed a solution that guaranteed pitch consistency across our 12 branch locations. RepLab's Custom Scoring feature is a game-changer. We upload the official company scorecard, and the platform enforces it. Total standardization unlocked.
Robert
Stop wasting your sales meeting time on role-playing! Use that time for strategy and use RepLab for practice. It’s automated, instant, and the scoring is far more objective than any manager could be. It frees up my time massively.
Sam
Replab is the most entertaining sales technology I have explored. Battle AI Buyer Bots to book that future opportunity! If you have not played with the demo would strongly recommend role playing. The Cold Calling webinar tomorrow with James will be epic!
Marcus
The moment I saw the Manager Dashboard analytics, I was sold. I can instantly pinpoint if price objection handling is weak in Atlanta versus Dallas. It's the only way to truly scale a coaching culture.
Elijah
I used to get nervous when homeowners brought up their insurance claim number. Now? I jump into the 'Insurance Nightmare' scenario five minutes before my appointment. I’m sharp, confident, and ready for whatever comes. It’s my secret weapon.
Sienna
We cut our new hire time-to-quota by 20 days using RepLab. The speed and volume of practice is unparalleled. It's the only platform that makes high-volume training feel personal and instantly rewarding. Massive ROI potential here!
Lila
This isn't just about sales; it's about service excellence. Our CSRs use RepLab to handle de-escalation scenarios. We’ve seen a measurable dip in negative reviews because our team is now totally unflappable on high-stakes calls. Fantastic compliance tool!
Aiden
I finally have data to back up my coaching! I can tell a rep, 'Go work on your financing pitch, your RepLab score is weak here,' and they know exactly what to do. It brings immediate focus and accountability. Best tool purchase this year.
Brooklyn
Forget generic AI. The fact that RepLab's AI is trained on home service objections makes all the difference. When the bot argues about deductibles or material choices, it feels real. I walk into meetings 10x more prepared.
James
We needed a solution that guaranteed pitch consistency across our 12 branch locations. RepLab's Custom Scoring feature is a game-changer. We upload the official company scorecard, and the platform enforces it. Total standardization unlocked.
Robert
Stop wasting your sales meeting time on role-playing! Use that time for strategy and use RepLab for practice. It’s automated, instant, and the scoring is far more objective than any manager could be. It frees up my time massively.
Sam
Replab is the most entertaining sales technology I have explored. Battle AI Buyer Bots to book that future opportunity! If you have not played with the demo would strongly recommend role playing. The Cold Calling webinar tomorrow with James will be epic!
Marcus
The moment I saw the Manager Dashboard analytics, I was sold. I can instantly pinpoint if price objection handling is weak in Atlanta versus Dallas. It's the only way to truly scale a coaching culture.
Elijah
I used to get nervous when homeowners brought up their insurance claim number. Now? I jump into the 'Insurance Nightmare' scenario five minutes before my appointment. I’m sharp, confident, and ready for whatever comes. It’s my secret weapon.
Sienna
We cut our new hire time-to-quota by 20 days using RepLab. The speed and volume of practice is unparalleled. It's the only platform that makes high-volume training feel personal and instantly rewarding. Massive ROI potential here!
Lila
This isn't just about sales; it's about service excellence. Our CSRs use RepLab to handle de-escalation scenarios. We’ve seen a measurable dip in negative reviews because our team is now totally unflappable on high-stakes calls. Fantastic compliance tool!
Aiden
I finally have data to back up my coaching! I can tell a rep, 'Go work on your financing pitch, your RepLab score is weak here,' and they know exactly what to do. It brings immediate focus and accountability. Best tool purchase this year.
Brooklyn
Forget generic AI. The fact that RepLab's AI is trained on home service objections makes all the difference. When the bot argues about deductibles or material choices, it feels real. I walk into meetings 10x more prepared.
James
We needed a solution that guaranteed pitch consistency across our 12 branch locations. RepLab's Custom Scoring feature is a game-changer. We upload the official company scorecard, and the platform enforces it. Total standardization unlocked.
Robert
Stop wasting your sales meeting time on role-playing! Use that time for strategy and use RepLab for practice. It’s automated, instant, and the scoring is far more objective than any manager could be. It frees up my time massively.
Sam
Focus on the high-stakes scenarios that affect revenue and customer satisfaction.
They want the lowest quote — fast. Learn how to handle price-first conversations and pivot toward value.
You’ve been there before — now it’s time to seal the deal. Practice confident closing lines and follow-up tactics.
Help homeowners navigate payment plans and financing doubts while keeping the conversation positive.
Rebuild trust after a missed visit or incorrect measurement with calm, professional communication.
Whether you’re fixing roofs, installing ACs, or closing solar deals, our AI roleplays train your team to handle every homeowner conversation with confidence.
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RepLab stops inconsistent pitch delivery across all your locations, ensuring measurable revenue consistency across your entire home services organization.
RepLab is engineered to ensure every designer defends high-value proposals and maintains professionalism throughout the long consultation phase.
RepLab replaces costly, periodic mystery shops with continuous, data-driven evaluation to guarantee compliance with your sales model.
RepLab standardizes complex product knowledge and financing pitches, securing high-margin contracts faster by defending price against low-bids.
RepLab ensures every technician and CSR converts service calls into high-margin system upgrades and maintenance contracts for predictable revenue.
RepLab is built to help large roofing organizations master the 'three-bid' objection and defend premium project margins consistently.
RepLab standardizes emergency call handling and ensures every technician converts routine calls into profitable maintenance agreements.
RepLab ensures every technician converts mandatory safety diagnostics into high-value repairs and annual contracts to minimize liability.
Faster Training
Proficiency
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More Sales Conversions Achieved
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Lift in Upsell/Premium Options
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Industry-Specific
Scenarios Pre-Built
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"coaching is sharper now"
"Sales manager in every reps pocket"
"Helped our organization scale faster"
Our AI agents are specifically trained to speak like your homeowners creating hyper realistic role plays for your reps.
See how confident, clear, and persuasive you sounded — instantly.
Pinpoint the exact moments where your tone, response, or phrasing can improve.
Get three concrete lines or phrasing tweaks to try in your next call — powered by real call data.
" We know your company data and customer meeting details are sensitive. RepLab is built with enterprise security in mind, offering controls and privacy standards that meet the needs of the largest organizations. "
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Still have questions about enterprise deployment?
1K+ Trusted by Pros
Rep Labs AI role playing with our AI coach trains reps fast to scale your sales and service.
"Coaching is sharper now"
"Sales manager in every reps pocket"
"Helped our organization scale fast"
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