AI roleplay for sales and service teams
Unpracticed sellers put your pipeline, your compliance, and your brand at risk.
Reps who only practice on live calls are practicing on your customers. RepLab teams have cut new-hire ramp by 58% and tripled close rates on competitive deals.
SOC 2 Type I
GDPR compliant
Trusted by sales and service teams across industries
Trusted by sales and service teams across industries
AI customers who push back the way yours doAI customers who know your market, your objections and what's at stake
close rate on competitive deals at Alliance Medical
shorter new-hire ramp at Alliance Medical
higher quoted job value at Coolforce
real-world scenarios ready to use
Every hard conversation,
rehearsed before a customer hears it.
Practice: AI roleplays
Give your reps realistic practice before they take a single live call.
AI customers from your playbook
Build them from your scripts and best calls, or start from 40+ ready-made scenarios.
Scored on the scorecard you already use
Every attempt gets a 0 to 100 score with time-stamped notes.
Readiness by rep and location
You see the weak spot before a customer does.
AI customers
AI customers who know your market, your objections and what's at stake.Built from your playbook, scored on your scorecard.
Built from your playbook
Upload a script, deck or call recording. They interrupt, change their minds and ask the follow-up your rep hoped they wouldn't.
Fair feedback on every attemptScored on your scorecard
Scored on your criteria, with no manager on the call. Reps go again until the score holds.0 to 100 with time-stamped notes. Reps go again until the score holds.
See who's ready, and who isn'tReadiness by rep and location
By rep, team and location, before a customer finds the gap.You see the weak spot before a customer does.
Skill heatmap · all locations
Last 30 days
Scenarios and scorecards
Turn what you already have into customers your reps can practice on.Build your own customers, objections and difficulty levels.
Start from 40+ pre-built scenarios or create your own customers, objections and difficulty levels.
Upload your company scorecard and RepLab scores every session against your own criteria and weights.
“Scaling our practice sessions with instant feedback loops has acted as a force multiplier for onboarding.”
3x
close rate on competitive procurement deals at Alliance Medical
5 wks
new-hire ramp at Alliance Medical, down from 12
Practice built for your industry
Swipe to see more
In their words
Sales and service leaders, on the record.
“Scaling our practice sessions with instant feedback loops has acted as a force multiplier for onboarding, significantly accelerating our reps’ time-to-proficiency.”
Gareth Walsh
Chief Growth & Marketing Officer, Alliance Medical
3x
Close rate on competitive procurement deals
“Our techs are tradies, not salespeople. That’s exactly the point, RepLab doesn’t try to turn them into something they’re not.”
Matt
VP of Sales, Coolforce Heating & Cooling
31%
Higher average job value
“Our engineers are brilliant at their trade. RepLab made them just as good at the conversation.”
Brian J.
Sales Director, Pimlico Plumbers
22%
Higher average job value
“RepLab is the future of sales training.”
Fares E.
President, OGC Group
19%
Higher closing rate
Security and compliance
More practice, with nothing leaving your control.
SOC 2 Type I audited, GDPR compliant and hosted on AWS. Your conversations never train outside AI models.
SOC 2 Type IGDPRFeatured insights from the practice floor
All insights→Featured insights
RepLabOnboardingHow to onboard sales reps faster: swap shadowing for AI roleplay certification
How to onboard sales reps faster: swap shadowing for AI roleplay certificationRepLabTelecom guideThe telecom retention guide: practicing the cancellation save
The telecom retention guide: practicing the cancellation saveAI roleplay for sales and service teams
Every hard conversation, rehearsed before a customer hears it.
Reps who only practice on live calls are practicing on your customers. RepLab teams have cut new-hire ramp by 58% and tripled close rates on competitive deals.
SOC 2 Type IGDPR compliant
Trusted by sales and service teams across industries
AI customers who push back the way yours do
Readiness you can see, by rep, team and location.
Practice: AI roleplays
Give your reps realistic practice before they take a single live call.
AI customers from your playbook
Build them from your scripts and best calls, or start from 40+ ready-made scenarios.
Scored on the scorecard you already use
Every attempt gets a 0 to 100 score with time-stamped notes.
Readiness by rep and location
By rep, team and location, before a customer finds the gap.
AI customers
AI customers who know your market, your objections and what's at stake.
Built from your playbook
Upload a script, deck or call recording. They interrupt, change their minds and ask the follow-up your rep hoped they wouldn't.
Fair feedback on every attempt
Scored on your criteria, with no manager on the call. Reps go again until the score holds.
See who's ready, and who isn't
By rep, team and location, before a customer finds the gap.
Scenarios and scorecards
Turn what you already have into customers your reps can practice on.
Start from 40+ pre-built scenarios or create your own customers, objections and difficulty levels.
Upload your company scorecard and RepLab scores every session against your own criteria and weights.
“Scaling our practice sessions with instant feedback loops has acted as a force multiplier for onboarding.”
3x
close rate on competitive procurement deals at Alliance Medical
5 wks
new-hire ramp at Alliance Medical, down from 12
Practice built for
your industry
Sales and service leaders, on the record.
See all customer stories →Coolforce Heating & Cooling
“Our techs are tradies, not salespeople. That’s exactly the point, RepLab doesn’t try to turn them into something they’re not.”
“Our engineers are brilliant at their trade. RepLab made them just as good at the conversation.”
“RepLab is the future of sales training.”
Security and compliance
More practice, with nothing leaving your control.
SOC 2 Type I audited, GDPR compliant and hosted on AWS. Your conversations never train outside AI models.
Featured insights from the practice floor
All insights →
RepLab OnboardingHow to onboard sales reps faster: swap shadowing for AI roleplay certificationBlogApril 15, 2026 · 7 min readHow to onboard sales reps faster: swap shadowing for AI roleplay certification RepLab Telecom guideThe telecom retention guide: practicing the cancellation saveGuideFree guide · 24 pagesThe telecom retention guide: practicing the cancellation saveAI roleplay for sales and service teams
Unpracticed sellers put your pipeline, your compliance and your brand at risk.
RepLab customers have cut new-hire ramp by 58%, raised average contract value by up to 31% and tripled close rates on competitive deals.
SOC 2 Type IGDPR compliantTrusted by sales and service teams across industries
AI customers who push back the way yours do
Readiness you can see, by rep, team and location.
Practice: AI roleplays
Give your reps realistic practice before they take a single live call.
AI customers
AI customers who push back the way yours do.
Built from your playbook
They interrupt, change their minds and ask the follow-up your rep hoped they wouldn't.
Scored on your scorecard
0 to 100 with time-stamped notes. Reps go again until the score holds.
Readiness by rep and location
You see the weak spot before a customer does.
Scenarios and scorecards
Build your own customers, objections and difficulty levels.
Start from 40+ pre-built scenarios or create your own customers, objections and difficulty levels.
“Scaling our practice sessions with instant feedback loops has acted as a force multiplier for onboarding.”
3x
close rate on competitive procurement deals at Alliance Medical
5 wks
new-hire ramp at Alliance Medical, down from 12
Practice built for your industry
Sales and service leaders, on the record.
See all customer stories →“Our engineers are brilliant at their trade. RepLab made them just as good at the conversation.”
Security and compliance
Scale practice without scaling risk.
SOC 2 Type I audited, GDPR compliant and hosted on AWS. Your conversations never train outside AI models.
