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Telecom sales teams face 30-40% annual turnover. New reps meet customers on Day 2 with minimal preparation. Managers can't role-play with 50 reps across 30 stores. RepLab solves all three problems simultaneously.
"We needed a solution that guaranteed pitch consistency across our 12 branch locations. RepLab's Custom Scoring feature is a game-changer. We upload the official company scorecard, and the platform enforces it. Total standardization unlocked." — Robert, Regional Director
Your sales framework exists for a reason, but consistency breaks down at scale. RepLab maps your proprietary sales process into the AI coach. Reps practice against buyers who specifically test their ability to follow the steps, and the system automatically grades adherence.
"We needed a solution that guaranteed pitch consistency across our 12 branch locations. RepLab's Custom Scoring feature is a game-changer. We upload the official company scorecard, and the platform enforces it. Total standardization unlocked." — Robert, Regional Director
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Pick a real-world client scenario
Team members simulate calls or visits
Receive instant feedback and improve
Build habits that drive performance
Before: 22%
Before: 8%
Before: 62 days
Before: 0%
Faster Training
More Sales
More Upsells

A library of real-world client scenarios — hail claims, financing talks, color choices, and more — built to mirror real sales challenges.

Curated sessions for team leads to review, score, and share best-performing reps. Build a library of “winning talks.”

Set performance targets and automatically certify reps when they hit the mark. Keeps motivation high and standards clear.

Instant visibility into training progress, performance scores, and completion rates — all summarized in a weekly digest.

"Scaling our practice sessions with instant feedback loops has acted as a force multiplier for onboarding, significantly accelerating our reps' time-to-proficiency."
Gareth Walsh
Chief Growth & Marketing Officer
RepLab provides an always-on AI role-playing environment where your sales and service representatives practice high-stakes customer conversations. Managers use our platform to customize scenarios based on your company's actual scripts and compliance standards. Reps receive instant, data-driven feedback and scores from the AI coach, allowing them to rapidly improve performance without requiring constant manager oversight. The platform delivers centralized analytics to leadership, highlighting organizational skill gaps and tracking the team's progress over time.
Yes, absolutely. RepLab’s scoring mechanism is fully customizable to fit your organization's proprietary sales process and methodology. You can upload your existing sales scorecards and rubrics and map them to our platform. RepLab will then automatically grade reps on their adherence to your specific criteria, including mandatory disclosures, objection handling techniques, and script compliance. This ensures total consistency with your training standards.
Yes, customization is a core feature. You can easily build an unlimited number of scenarios from scratch, modify our vast library of pre-built home services templates, or even upload transcripts from real customer interactions. This allows you to rapidly create targeted training for new product launches, seasonal campaigns, or specific regional objections, ensuring your team is prepared for every unique conversation they encounter.
Yes, analytics and manager visibility are paramount. RepLab offers a comprehensive Manager Command Centerdashboard. You gain immediate access to centralized data on individual rep performance, skill proficiency scores, improvement trends, and completion rates. Crucially, you can identify systemic skill gaps across your entire organization (e.g., "75% of reps struggle with financing options") and use this data to drive targeted training and prove ROI.
Onboarding is designed for rapid, enterprise-wide deployment. Your team can be onboarded and using the platform within days, not weeks. The process includes:

Still have questions about enterprise deployment?