Roleplay
AI roleplays built for your toughest customer conversations
Cut ramp time and build rep confidence with AI customers that object, push back and react like the real thing, then score every session against your playbook.
Trusted by sales and service teams at
The problem
Frontline teams face unpredictable, high-stakes customer conversations. But most training still happens in classrooms, slide decks and scripted roleplays with a busy manager.
Why it matters
Without consistent, realistic practice, reps learn on your customers
Ramp takes months
New reps learn objections live, on real customers, while managers find time to shadow them.
Coaching does not scale
One manager cannot roleplay with every rep in every location every week.
Nobody can see readiness
Without consistent practice data, you find out who was not ready after the deal is lost.
The solution
RepLab Roleplay gives every rep realistic practice before every real conversation
AI customers built from your playbook, available any time. Reps practice the conversations that matter most, get scored instantly, and walk into the real one ready.
3x
Close rate on competitive deals
Alliance Medical
58%
Faster new-hire ramp, 12 weeks to 5
Alliance Medical
31%
Higher average quoted job value
Coolforce Heating & Cooling
“Scaling our practice sessions with instant feedback loops has acted as a force multiplier for onboarding, significantly accelerating our reps’ time-to-proficiency.”
How it works
Flexible enough for every team. Specific enough for your playbook.
Personas
Lifelike AI customers with a mood, goals, objections and a difficulty level. They respond to what your rep actually says.
- Industry-specific customer types
- Easy, medium and hard difficulty
- Objections drawn from your playbook
Scoring
Every session is scored 0 to 100 against your own scorecard, with time-stamped notes and the lines to try next time.
- Your criteria and weights
- Skill-level breakdown per session
- Manager review when it suits them
Scenario management
Build a scenario in minutes, or start from 40+ ready-made ones. Assign it to reps, teams or locations.
- 40+ ready-made scenarios
- Assign by rep, team or location
- Track completion and progress
Realism
Simulated conversations, real reactions
AI customers interrupt, hesitate, compare you to a competitor and ask about price too early. Just like the real ones.
Spoken, real-time conversations
Reps talk it through out loud, the way they will with a real customer.
Adaptive difficulty
AI customers get tougher as reps improve, so practice keeps stretching them.
Practice until ready
Reps repeat a scenario as often as they need, with no manager in the room.
Analytics
Measure what matters most
See who is ready, who needs practice and which skills are costing you deals, by rep, team and location.
Instant scoring
A 0 to 100 score after every session, broken down by skill.
Readiness by location
A heatmap of strong and weak skills across every store, branch and team.
Manager dashboard
Sessions, average scores and reps ready, in one view.
Coolforce Heating & Cooling
“Our techs are tradies, not salespeople. That’s exactly the point, RepLab doesn’t try to turn them into something they’re not.”
Matt, VP of Sales
Read the case studyScenario studio
Build a new roleplay in minutes, not weeks
Describe the situation, pick a persona and difficulty, and attach your scorecard. Launching a new product or price change? Your reps can practice it the same day.
- Start from 40+ ready-made scenarios
- Upload your own scorecard and talk tracks
- Assign to reps, teams or locations
Powered by SalesAsk
Connect practice to real conversations
RepLab prepares reps before the conversation. SalesAsk captures and scores real customer conversations against the same playbook, then turns weak moments into the next roleplay.
Explore SalesAsk
Customer story
How Alliance Medical tripled close rates on competitive deals
Every one of 45 reps certified on complex procurement objections before their first solo pitch.
3x
Close rate on competitive deals
58%
Faster ramp, 12 weeks to 5
Security and compliance
Enterprise-grade security
Your playbook and customer conversations are sensitive. RepLab is built for security reviews from day one, with SOC 2 Type II and GDPR controls and a strict policy of never using your conversations to train external AI models.
SOC 2 Type II
RepLab is completing its SOC 2 Type II audit, so our controls for security, availability and confidentiality meet the standard enterprise security teams expect.
GDPR compliant
RepLab meets GDPR requirements, so teams in the EU and UK can practice customer conversations without compromising trust.
- Your conversations are never used to train external AI models
- Recordings visible only to the rep and their manager
- Retention, export and deletion controls
- Security documentation and DPA on request
What is RepLab Roleplay?
RepLab Roleplay gives frontline sales and service teams AI customers built from your playbook. Reps practice real conversations, get scored instantly, and managers see readiness by rep, team and location.
How realistic are the AI customers?
Each AI customer has a persona, goals, objections and a difficulty level. They respond to what the rep actually says, push back, and stay in character.
Can we use our own scorecard?
Yes. Upload your scorecard and every roleplay is scored against your criteria and weights, the same way managers grade real conversations.
How does RepLab work with SalesAsk?
RepLab is practice before the conversation. SalesAsk captures and scores real customer conversations after it. Both use the same playbook, so you can see whether practice changes results.
How is our data protected?
Recordings are visible only to the rep and their manager, retention and deletion are under your control, and your conversations are never used to train external AI models.