Sales teams
Close more deals with reps who have already practiced the conversation
AI buyers that object, compare you to competitors and push back on price. Reps practice before every big meeting and get scored against your playbook.
“Our reps knew the product cold. What they struggled with was the conversation itself, the moment a procurement lead pushed back on price.”
3x
Close rate on competitive deals
58%
Faster ramp, 12 weeks to 5
What sales teams need
Everything a sales rep needs before the real conversation
Faster onboarding
New hires certify on your scenarios before their first solo meeting.
Objection handling
Practice price, timing, competitor and decision-maker objections until they are second nature.
Practice before big meetings
Reps rehearse the exact conversation the morning of the pitch.
Manager visibility
See readiness and weak skills by rep and team without sitting in on every session.
Roleplay
Your best reps’ conversations, practiced by every rep
Build scenarios from your real deals, from discovery to negotiation, and score every session against your sales scorecard.

Build from your real deals
Personas, objections and stakes based on the buyers your team meets.

Practice the hard moments
AI buyers push back on price and timing, just like real ones.

Scored against your playbook
Instant scores and the exact lines to try next time.
Powered by SalesAsk
Connect practice to real conversations
RepLab prepares reps before the conversation. SalesAsk captures and scores real customer conversations against the same playbook, then turns weak moments into the next roleplay.
Explore SalesAsk

Customer spotlight

How Alliance Medical tripled close rates on competitive deals
Every one of 45 reps certified on complex procurement objections before their first solo pitch.
3x
Close rate on competitive deals
58%
Faster ramp, 12 weeks to 5


