by SalesAsk

RepLab for Telecom

AI roleplay training for telecom sales and retention teams

Prepare store, call center and field reps for upgrades, plan changes and cancellation saves with AI customers built from your playbook, and a score after every session.

Telecom contact center agent wearing a headsetSession score with skill ratings

Trusted by sales and service teams at

The challenge

Telecom conversations keep getting harder

01

Constant change

New plans, devices, promotions and pricing every quarter, and reps are expected to explain each one confidently on day one.

02

High-stakes saves

When a customer calls to cancel, one conversation decides whether you keep the account.

03

Consistency at scale

Retail stores, call centers and partners all need to deliver the same quality conversation, every time.

The platform

One place to get every rep ready for every conversation

AI customers built from your playbook, instant scoring against your scorecard, and readiness by store, center and team.

RepLab dashboard with sessions, average score, reps ready and readiness by location

Roleplay

Rehearse every launch, upgrade and save before it happens

AI customers that compare plans, push back on price and threaten to leave, so reps have practiced the conversation before a real customer starts it.

Practice every offer before launch

Practice every offer before launch

Turn a new plan or promotion into a roleplay the day it is announced.

Cancellation saves, rehearsed

Cancellation saves, rehearsed

Reps practice retention conversations with customers who are ready to walk.

Scored against your playbook

Scored against your playbook

Every session scored against your own criteria, with lines to try next time.

Powered by SalesAsk

Connect practice to real conversations

RepLab prepares reps before the conversation. SalesAsk captures and scores real customer conversations against the same playbook, then turns weak moments into the next roleplay.

Explore SalesAsk
SalesAsk conversation review with scores per conversation and a recommended practice drill

Why RepLab

Why telecom teams choose RepLab

Built for frontline teams

Designed for store, call center and field reps, not just account executives.

Live in days

Start with ready-made scenarios and add your own as offers change.

Enterprise security

SOC 2 Type II audit in progress, GDPR compliant, never used to train external AI models.

Readiness by location

See which stores, centers and teams are ready, and where practice is needed.

Real impact

Results from teams using RepLab

Outcomes reported by RepLab customers after rollout.

3x

Close rate on competitive deals

Alliance Medical

58%

Faster new-hire ramp, 12 weeks to 5

Alliance Medical

31%

Higher average quoted job value

Coolforce Heating & Cooling

22%

Higher average job value across all trades

Pimlico Plumbers