The AI roleplay platform for frontline teams
Every rep ready 92 before the real conversation
Send your reps to the Lab. AI customers built from your playbook, an instant score after every session, and a clear view of who is ready in every location.
Trusted by 1,000+ organizations across North America and Europe
Measurable results from day one
Averages reported by RepLab customers after rollout.
- of reps reach target performance
- 78%
- sooner until new hires are productive
- 20 days
- more deals closed after RepLab training
- 18%
- real-world scenarios ready to use
- 40+
Roleplay: AI practice simulations
Give every rep realistic practice before a single real conversation.
See roleplays in action →AI customers from your playbook
Lifelike customers with real objections, moods and difficulty levels. Build your own in minutes or start from 40+ ready-made scenarios.
Your scorecard, your criteria
Every session is scored 0 to 100 against your own scorecard, with time-stamped notes and the exact lines to try next time.
Readiness by rep and location
See who is ready, who needs practice and which skills are weak in every store, branch and team.
Powered by SalesAsk
Connect practice to real conversations
RepLab prepares reps before the conversation. SalesAsk captures and scores real customer conversations against the same playbook, then turns weak moments into the next roleplay.
Explore SalesAsk
Built for the front line
For the teams who talk to customers all day
Contact centers, store floors, branches and field teams. One platform, practiced the way each team actually works.
Industries
Hyper-realistic practice for your exact industry
Scenarios built around the objections your customers actually raise, scored against your own playbook.
Telecom
Retention, upgrades and competitor switches for store and care teams.
Learn more →Financial services
Rate questions, product objections and compliance-sensitive conversations.
Learn more →Insurance
Renewals, premium increases and claim follow-ups.
Learn more →Contact centers
De-escalation, refunds and service-to-sales moments at volume.
Learn more →Retail
Attach rates, price matching and financing offers on the floor.
Learn more →Medical
Procurement panels, clinical buyers and long sales cycles.
Learn more →Home services
In-home sales and technicians who need to sell the job.
Learn more →All solutions
Browse by use case and organization size.
View solutions →Success stories
How top teams train smarter and close faster
Every one of 45 reps certified on complex procurement objections before their first solo pitch.
3x
close rate on competitive deals
58%
faster ramp, 12 weeks to 5
Coolforce Heating & Cooling
Five minutes of AI practice before every appointment changed how 120 technicians across 8 states sell.
31%
higher average job value
38%
finance uptake, up from 12%
A five-minute practice session in the van before every callout, for 250+ engineers.
22%
higher average job value
3x
more cross-trade referrals
Role-specific practice tracks for sales, estimating and design, deployed across Canada.
19%
higher closing rate
32%
shorter sales cycles
Gareth Walsh
Chief Growth & Marketing Officer, Alliance Medical
“Scaling our practice sessions with instant feedback loops has acted as a force multiplier for onboarding, significantly accelerating our reps’ time-to-proficiency.”Read the case study →
3X
Close rate on competitive procurement deals
Security and compliance
Enterprise-grade security
Your playbook and customer conversations are sensitive. RepLab is built for security reviews from day one, with SOC 2 Type II and GDPR controls and a strict policy of never using your conversations to train external AI models.
SOC 2 Type II
RepLab is completing its SOC 2 Type II audit, so our controls for security, availability and confidentiality meet the standard enterprise security teams expect.
GDPR compliant
RepLab meets GDPR requirements, so teams in the EU and UK can practice customer conversations without compromising trust.
- Your conversations are never used to train external AI models
- Recordings visible only to the rep and their manager
- Retention, export and deletion controls
- Security documentation and DPA on request
How does RepLab work?
Pick a ready-made scenario or build your own from your playbook. Reps practice out loud with an AI customer that adapts and pushes back, then get an instant 0 to 100 score, time-stamped notes and lines to try next time. Managers see the results by rep and location.
What is AI roleplay training?
AI roleplay training lets employees rehearse real customer conversations with a lifelike AI customer instead of a colleague or manager. Each session is scored against your criteria, so reps improve faster and managers see readiness without sitting in on every practice.
Can the scoring be customized to my process?
Yes. Upload your company scorecard and RepLab scores every session against your own criteria and weights.
Can I build my own scenarios?
Yes. Start from 40+ pre-built scenarios or create your own customers, objections and difficulty levels.
Do I get analytics on my reps?
Yes. The manager view shows progress, scores and weak spots by rep, team and location, so you know who is ready and who needs more practice.
How is RepLab related to SalesAsk?
RepLab is the AI roleplay platform from SalesAsk. RepLab prepares reps before the conversation; SalesAsk captures and coaches real conversations afterwards, using the same playbook and scorecard.
How long does it take to get started?
Reps can run a ready-made roleplay the same day. For enterprise rollouts we build your first scenarios and scorecard with you, then add teams and locations at your pace.