Mid-market
AI roleplay your sales managers can run without an L&D team
Upload your playbook and run the first roleplay the same day. Every session is scored by rep and team, and you can compare plans on our pricing page.
Trusted by sales and service teams at
RepLab in numbers
What customers have measured
Taken from our published case studies. Alliance Medical got its numbers with a 45-rep sales team.
3x
Close rate on competitive deals
Alliance Medical
58%
Faster new-hire ramp, 12 weeks to 5
Alliance Medical
250+
Engineers trained with no classroom sessions
Pimlico Plumbers
19%
Higher closing rate
OGC Group
Built for growing teams
Built for teams without a training department
Live the same day
Upload your playbook in the morning. A manager can run the first roleplay that afternoon.
Managers build the scenarios
Add a new offer or a fresh objection yourself. No vendor ticket, no waiting on us.
Scores without extra admin
Every session is scored automatically, so you can compare reps and teams without a spreadsheet. Works with SSO and the same integrations as SalesAsk, including ServiceTitan, Jobber and Housecall Pro.
Plans you can compare
Compare plans on our pricing page, or try a free roleplay before you talk to anyone.
Roleplay
Practice that fits a manager's week
A rep has a big appointment Thursday, so they run the price objection twice on Monday. A new hire practices on day one instead of waiting for a ride-along. Roleplays run in English, Spanish and French.
Before the big appointment
Assign the exact objection a rep is about to face and let them run it until it feels easy.
New-hire ramp
New reps practice against AI customers built from your playbook before they meet a real one.
Friday check-in
See which skills are strong and which need work, rep by rep and team by team.
Powered by SalesAsk
Connect practice to real conversations
RepLab gets reps ready before the appointment. SalesAsk records and scores the real conversation against the same playbook, then turns weak moments into the next roleplay. Stronghouse Brands runs both.
Explore SalesAsk
Security and compliance
The security basics, covered
SOC 2 Type I, GDPR compliant and SSO. Your conversations are never used to train external AI models.
SOC 2 Type I
Audit completed. Security docs and a DPA are available on request.
GDPR compliant
RepLab meets GDPR requirements, so teams in the EU and UK can use it.
- Single sign-on (SSO) for your whole team
- Recordings visible only to the rep and their manager
