by SalesAsk

Industries · Healthcare

Every patient call, cost question and referral visit, practiced before it counts.

Schedulers, front desk staff, financial counselors and physician liaisons all have calls where tone matters as much as accuracy. RepLab lets them rehearse each one against a patient or provider who pushes back.

SOC 2 Type I
GDPR compliant
SalesAsk, G2 High Performer, Spring 2026SalesAsk, G2 Users Love UsG2 High Performer Americas, Fall 2026G2 Easiest To Do Business With, Fall 2026
Alliance Medical imaging clinic in Marylebone, London

The challenge

Patients call worried. Referrers have other options.

Mon new hire practicesThu first patient call

Rules change by payer

Prep steps, coverage rules and self-pay prices differ by procedure and insurer, and staff have to get them right on the first call.

“Why is this costing me $1,200?”Kept · 84 / 100

Anxious callers

A patient worried about cost or a scan needs a calm, clear answer. One rushed sentence and the appointment is cancelled.

SchedulingFront deskBillingOutreach

Same care at every site

Multi-location groups need every front desk, call center and outreach rep to handle the call the same way.

Ready-made scenarios

The same six conversations, every day.

Each one ships with its own patient or provider, difficulty and pass mark, grouped by the team that takes the call. Swap in your procedures, prices and payer rules in minutes.

All teams · 6SchedulingFront deskFinancial counselingPhysician outreachB2B sales
Financial counseling · 7 minHard

Cost of care

AI

“My insurance says I owe $1,200 for this MRI. Unless you can explain it, I’m cancelling.”

Explain the estimatePayment optionsKeep the appointment
Pass mark84
Front desk · 5 minMedium

Prep and scheduling

AI

“I have to fast for how long? I can’t take another morning off work.”

Clear prep stepsOffer other timesConfirm understanding
Pass mark78
Scheduling · 6 minMedium

Missing referral

AI

“My doctor said they sent it. Why can’t you just book me today?”

Stay calmOwn the next stepSet expectations
Pass mark76
Physician outreach · 8 minHard

Referral visit

AI

“We already send our patients to the imaging center down the road. Why would we switch?”

DiscoveryTurnaround and accessAsk for the referral
Pass mark85
B2B sales · 10 minHard

Procurement objection

AI

“We don’t have the budget allocated this fiscal year. Come back next quarter.”

Multi-stakeholderClinical valueNext steps
Pass mark85
Scheduling · 4 minEasy

Insurance check

AI

“Just tell me if you take my insurance. I don’t have time for twenty questions.”

Required detailsPlain languageClear next step
Pass mark88
Scenario

Practice the cost conversation, not just the booking

Patients cancel when a price surprises them. Staff practice explaining the estimate and the payment options before the patient hangs up.

  • Pre-built scenarios for scheduling, cost and referrals
  • Your procedures, prices and payer rules loaded in
  • Scored on your own call standards
Cancellation save roleplay
Readiness by location
Readiness

Know which sites are ready before a change goes live

When a new procedure, price list or intake rule rolls out, every location practices the call first and you see readiness by site.

  • Certify new hires before their first patient call
  • Compare sites and teams
  • Retrain only where the score slips

Why healthcare teams choose RepLab

Patient and provider calls

Built for front desk, call center, outreach and sales teams, in English, Spanish and French.

Live in days

Start from ready-made scenarios and add your own as procedures and prices change.

Enterprise security

SOC 2 Type I, GDPR, AWS hosting and SSO. Practice runs on AI patients, never real patient records.

Readiness by location

Track readiness by clinic, region or call center.

What practice changes

3xclose rate on competitive procurement deals at Alliance Medical
58%shorter new-hire ramp at Alliance Medical
5 wksto full productivity at Alliance Medical, down from 12
40+ready-made scenarios to start from

In their words

Sales and service leaders, on the record.

See all customer stories →
Alliance Medical clinic in Marylebone, London
“Scaling our practice sessions with instant feedback loops has acted as a force multiplier for onboarding, significantly accelerating our reps’ time-to-proficiency.”

Gareth Walsh

Chief Growth & Marketing Officer, Alliance Medical

3x

Close rate on competitive procurement deals

Read the story →
Coolforce Heating & Cooling
“Our techs are tradies, not salespeople. That’s exactly the point, RepLab doesn’t try to turn them into something they’re not.”

Matt

VP of Sales, Coolforce Heating & Cooling

31%

Higher average job value

Read the story →
Pimlico Plumbers
“Our engineers are brilliant at their trade. RepLab made them just as good at the conversation.”

Brian J.

Sales Director, Pimlico Plumbers

22%

Higher average job value

Read the story →
OGC Group
“RepLab is the future of sales training.”

Fares E.

President, OGC Group

19%

Higher closing rate

Read the story →